Date: May 9th 2008

Hi,

I hope all is well! If you are getting this you've probably been to "Succeeding Online".

To view this message online visit: http://www.succeedingonline.com/advanced/

Many of you have approached me after class and requested extra consulting. Honestly, with
my existing workload, I've often been unable to take on extra work, so I'm very sorry about that.

However, we have put together an Advanced / Personalized Workshop.

This will be our only advanced class this year and we are limiting it to a maximum of 10
participants so we can really focus on helping you to perfect your online strategy. It is a
personalized class.

I just found out today that we've already reserved half of those spaces! So we have only 5
more openings for next week on a first-come-first-save basis.

Here are the particulars:

Date: Tuesday and Thursday, May 13th and 15th from 3:00 PM to 7:00 PM (both days).

Location: Riverside Small Business Development Center
1201 Research Park Drive, Suite 100 Riverside, CA 92507

Phone: (951) 781-2345

There will be a fee of $199.00.

You can register online with your credit card of just call me at 1-951-313-7200.

Online Registration: http://www.SucceedingOnline.com/advanced


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ADVANCED / PERSONALIZED WORKSHOP SUMMARY

A.) Two days of instruction with a one-day break in between to give you time to work on your Site
Text Plan and to get feedback on the second day of instruction. We'll also cover Link Building
techniques and tools in more detail.

B.) The Workshop hours are from 3:00 PM To 7:00 PM on both days so you can avoid traffic and to make
it easy for you to get away from work or school.

C.) How to use Google's Pay Per Click to beat the competition. This is a great piece that we don't
get to cover enough in our beginner class.

The cost is $199.00 per person which includes the workbook.You can bring a notebook computer but
it is not required.

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ADVANCED / PERSONALIZED WORKSHOP DETAILS...

1.) Personalized Keyword Research - Proper keyword research will make or break any online marketing
effort. Choose the wrong keywords and you will spend lots of time climbing the wrong tree. We will help
you to pick keywords that will bring in the highest number of qualified visitors possible to your web site.

2.) Personal Guidance on a 5 Page Site Text Plan - We will help you to create a Site Text Plan that make
it easy for web surfers to find your web site and that make it possible for your web pages to rank higher in
Search Engine Results Pages.

3.) A Workbook (both digital and physical versions since some of you may want to use your laptop in class) -
This will allow you to recall the ideas by personalizing the information and getting you more involved in the
processes.

4.) Pay Per Click (PPC) Instruction - PPC is the fastest growing advertising method in the world yet most
businesses go about it completely wrong. We will teach you to understand PPC and use it to beat your
competition. In this module, you will learn...

How To Analyze Your Site Log Files - You will learn how to gauge your success. You can't improve online
sales results if you don't know where you are starting or if you don't know how to access web traffic logs.
We will teach you how to access web your traffic statistics from log files, what to look for, and how to
measure improvements properly.

Calculate Your Profit Per Click - To succeed using modern advertising methods such as Google Adwords
and Yahoo's Search Marketing, where users pay on a per click basis, you MUST understand how to calculate
your per click profits. Many companies lose money on these very valuable advertising mediums because
they don't understand how to use the tools that exist.

How to use Split Testing Analysis To Improve Your Google Search Ranking Results - We will help you to
understand and use the testing tools that Google and other PPC ad providers offer to continually improve
your click through rates and increase the number of visitors to your web site.

Formulas And Principles Of Advanced Online Advertising Methods - Helps you to understand and use advanced
media metrics. The advertising world is changing so quickly and to succeed in the new online market all
businesspeople need to have these skills.

Information On Landing Pages To Help Increase Results Once Visitors Come Through To A Users Web Site -
We will share ideas on how to increase your "Conversion Ratio". This is the number of people who actually
buy things at your web site or act on your offers.

Thanks again. Remember, we are capping this class at 10 participants. Let me know right away if you want
to reserve a spot.

We also plan to keep a "Mastermind Group" going after the class is over to help you continue to implement
your objectives.

--
Joe Alagna
Personaweb, Inc
Phone: 1-909-606-9175

Directions to the Office:
http://maps.google.com/maps?f=q&hl=en&geocode=&q=inland+empire+small+business+development+center,+riverside,+ca&ie=UTF8&ll=34.000874,-117.331238&spn=0.180452,0.458679&z=12&iwloc=A

 

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