After recently opening his fourth restaurant, the owner of Joey's Bar-B-Q knows this all too well.
But Ray Moors is still trying to hit jackpot with his latest invention, the Dino-Rib.
This 14-ounce chunk of USDA choice beef hugs a protruding bone that's so big, so long, it's bound to catch your attention.
"Feed your inner caveman," said Moors, the mastermind behind the 14-inch-long beef rib. "That's what it's all about."
This isn't your average hunk of meat to hit the market, nor your average business idea.
Barbecue enthusiasts might get a kick out of grilling a gigantic rib. And for others, it might be too much meat.
Read the story... | Source: National Restaurant News | Posted: 9/25/09
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