Senator Gloria Negrete Mcleod has recently authored Senate Bill 1310 that would break down regulatory barriers to help billboard owners convert their signs to the digital variety.
Opponents wrote to the S F Gate Newspaper to fight the proposal.
Read the Article: San Francisco Gate | Posted 4/28/2008
More: Around the Capitol
Although I'm not a big advocate of highway billboards and I'm happy that Southern California governments have practiced some restraint in the proliferation of freeway billboards, I don't think it's all that bad an idea. I'd much rather see a changing message than the same old frayed and loose-edged paper billboards we see today.
I also hope that this would bring down the cost of advertising for local businesses due to the ability to quickly change and/or share the messages. It seems to me that it is safer for employees to sit at a desk and program a new billboard than climb ladders with huge posters and squeegees.
Finally, these billboards could be utilized for quick emergency notices in the event of catastrophe.
What do you think? Feel free to comment below...
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